The Science
The Science Behind Tanning Supplements Containing a Blend of Natural Carotenoids and Pigments
Health Claims & Compliance
Everything we say is honest, transparent, and supported by research. At PurelyTanned, we provide science-backed ingredients that are well-studied for enhancing skin tone. Below, we provide links to studies showing the potential benefits of our key ingredients, so that you can see them for yourself!
The supplement industry is extremely competitive, and as a young brand, some of our larger competitors may make bold statements that don’t always align with the same strict EU guidelines. At PurelyTanned, we choose to stay fully compliant and science-backed.
We prioritize transparency and regulatory compliance to make sure our products meet the highest required standards in the EU. While we firmly believe in the benefits of our ingredients, strict EU guidelines limit the “health claims” we can legally make about their effects.
What We Can Say
-
PurelyTanned contains a custom formula of natural carotenoids: astaxanthin, lycopene and beta-carotene.
-
These compounds have been studied for their role in skin pigmentation and their ability to work alongside UV exposure for a deeper, longer-lasting tan.
-
Carotenoid-based skin tone enhancement is backed by scientific research, and supplementation provides a consistent, effortless way to integrate these nutrients into a daily routine.
📖 Study: “Fruit over sunbed: carotenoid skin colouration is found more attractive than melanin colouration”
https://pubmed.ncbi.nlm.nih.gov/25014019/
What the Science Says
While we – due to EU regulations – cannot legally classify these as health claims, here are some peer-reviewed studies looking into the key ingredients in PurelyTanned:
1. Astaxanthin
Astaxanthin – the same pigment that gives salmon and flamingos their color – is a naturally occurring red pigment that deposits in the skin, enhancing and evening out skin tone. Research shows that regular astaxanthin intake can lead to visible changes in skin coloration, supporting a naturally enhanced glow.
Studies:
-
“Effects of Astaxanthin Supplementation on Skin Health: A Systematic Review of Clinical Studies”
https://www.tandfonline.com/doi/full/10.1080/19390211.2020.1739187?src=recsys
2. Lycopene
Lycopene – a carotenoid found in tomatoes – accumulates in the skin over time and contributes to a more evenly warm, bronzed complexion. Studies suggest that lycopene works synergistically with UV exposure, leading to a warmer, deeper skin tone over time.
Studies:
-
“Evidence for antioxidant nutrients-induced pigmentation in skin”
https://pubmed.ncbi.nlm.nih.gov/9285071/ -
“Effects of carotenoids and vitamins E and C on pigmentation of human melanocytes”
https://pubmed.ncbi.nlm.nih.gov/15452410/ -
“Beauty from within: Improvement of skin health and appearance with Lycomato”
https://onlinelibrary.wiley.com/doi/10.1111/jocd.15650 -
“Tomato and lycopene on UV-induced skin deterioration”
https://pubmed.ncbi.nlm.nih.gov/36606553/
3. Beta-Carotene
Beta-carotene, found in carrots and other vegetables, is known for its skin-enhancing, skin tone-deepening effects. It accumulates in the skin, creating a healthy, warm hue without the need for excessive UV exposure. Studies indicate that beta-carotene consumption is associated with increased skin attractiveness.
Study:
-
“The carotenoid beta-carotene enhances facial color, attractiveness and perceived health”
https://academic.oup.com/beheco/article-abstract/28/2/570/2990210
Regulatory Compliance
We comply with EU health and nutrition regulations and ensure that all of our marketing remains inside the guidelines set by governing bodies.
🔍 For more information on authorized health claims, visit the EU Register of Nutrition and Health Claims.
If you have any questions, please reach out to us — we are always happy to share more details about the research behind our product!